Solutions > Strategic Technology: MultiMedia Mapping
MultiMap: September, 1994. One
of the first products to combine Multimedia and Mapping for tourism.
Multimap included a digital (vector) map with all
resorts and activities, scenic points and all points of interest spatially
relevant. Working with the coastal conservation unit, AXSES plotted
inshore reefs, tidal flats, tide pools, wave ridges, beaches and swimming
conditions. The map zoomed and configured to the user's touch. At the
same time users could navigate with a search option and by topics, overlaying
them and touching button and map points for images, video and text description....
This was complete in early 1990, a remarkable product for its time...AXSES
continues to be a pioneer in strategic technology for destination
marketing and in integrating technology for marketing.