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On Demand Printing - Destination Marketing |
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Philip Wolf, CEO of Phocuswright, called it the
perfect storm when search, shopping and buying
merge! While he talked about the Internet, the
fact is that travel shopping includes publishing,
advertising and marketing in all media. The On
line and off-line conversation is merging. Today
we can publish and print high resolution magazines
in a fraction of the time and cost of traditional
printing. On Demand print is immediate, no hassle,
no inventory and no print run investments delivering
high quality personal messages complementing the
online experience. AXSES Tourism and Destination
Marketing magazine is about this merging tourism
technology; the Next Generation Tourism Platform:
Get your print copy of this issue for just
a few dollar or download a FREE PDF at http://TourismPlatform.com/1-shopping.html.
Reach out to new markets with your own on demand
print magazines or sponsor a Travelers Insights
issue for your destination. Example http://travelersInsights.com
Dominica - see more below
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Destination Marketing - Next Generation Travel Shopping & Bookings
Preview
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This
issue deals with direct sales versus distribution
and its effect on brand integrity (get
your copy >>> ). AXSES
blogs have dealt with this before but
the topic has heated up in a market where
ever sales and marketing avenue matters.
At the beginning of the Financial crisis
Priceline sales increased and Expedia
revenue declined. Travelers were seeking
deals and Priceline was top of mind. Subsequently
Expedia responded with aggressive negotiations
and best rate guarantees. They now are
the dominant player in that space. Hotels
are keen to get listed with Expedia and
some Destination Marketing Portals have
integrated or are thinking of Integrating
Expedia bookings with their site. Some
high profile partners have dropped out
and the press is alive with conversations
on direct vs. indirect marketing.
All
the forecasts to this point have shown
a steady growth in Direct Vs Distribution
sales. But with Best Rates Guarantee in
Distribution and Direct sales coming at
a premium rate, these might well be reversed.
The changes will determine who controls
the product and the brand.
We offer some insights and a useful analysis
of what is the brand - see
Travel Shopping Next Generation (Magazine)
For Info on Travel Bookings and Tourism
Marketeting Technology see http://Tourism-Marketing-Platform.com
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Related links on direct vs distribution travel
shopping
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Travelers insights magazine is a custom production.
We will visit your destination with our photographers
and deliver a very personal insight on your brand
and your destination. The result is high quality
saddle stitched magazine which can be printed
on demand right off of your own website. It is
also added to our online distribution network.
Small runs are affordable and
custom productions are available for your sponsor
or you marketing centers.
No quantity is too large or too
small.
Product cost for single magazines
are as low as 20 cents per page.
http://TravelersInsights.com
- Dominica
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