Ian R. Clayton Bio

Ian R. Clayton: Author, Publisher, CEO |

Author of  “How to Build Your Business Online” series.  Marketing Hotels& Tourism Online series.  CEO AXSES Tourism Development & Publishing. Publisher of TavellersInsights Magazine and several marketing and technology blogs

Current Projects – PersonaHolidays

AI technology that helps hotel and destinations deliver truly personal holiday experiences.

Matching travelers with hotel and holiday experiences that fit their personality

Marketing Hotels and Tourism

Publications and Research

Marketing Hotels & Tourism Online – The Book

Marketing Hotels and Tourism Online- book 1 Website
Get Book and Bonuses


Hotel Website Marketing Strategies

Hotel Website Strategies


The first in the series of  hotel and tourism marketing

Amazon Paperback

Amazon Kindle

#1 Besteller Website Best Selling Book





Marketing Hotel And Tourism News, Research and Tutorials Blog

How to Build Your Business Online
BOOK – out of print


Our take on travel technology

Travel & Tourism

(founded 2009)- Dominica

Bigearth TV, April 2009, Barbadso By Any Means

Hi Society Magazine, February 2004.  Hi Travel Barbados.  


World Saga Travel Journals

1999- present. Barbados history and lifestyles. example: Just two weeks
to Judgement Day

The Barbados Tourism Encyclopedia

by Axses systems Caribbean
, 1994-1996. Video, research and editorial,
graphics, photography, mapping, HTML and programming. Site launched
in 1997.

GIS and Multi-media
Used to promote and Sustain Tourism

Observation Magazine
, September, 1994. Review of a GIs implementation
for tourism planing and promotion.


Observation Magazine
, July 1994. Presented a system approach to
developing sensitivity indexed for impact assessment and contingency planning.

Coastal Zone
Management, Sulawesi, Indonesia

1994. Worked with a multidisciplinary team of
professional environmentalist, coastal engineers and legislative authorities
to develop an Information Atlas for North Sulawesi, Coastal Zone Planning
and Management (CIDA Water Resource Project). Information included statistical
data as well as geo-physical and natural resource data obtained from air
photo interpretation and site inspection.

Spatial technology
as an aid to Sustainable development of natural resources

of Natural Resources- NS
1993. Coordinated and was principle
author of a study to assess relevant technology in planning and managing
the development of Natural Resources. (Department of Natural Resources,
Nova Scotia. Preliminary analysis and strategic assessment).

Planning and Promotional systems for Tourism

1992. Study of the application of relevant technology including GIs
and Multimedia to tourism. (Study conducted for ACOA as part of an analysis
of a concept to use multimedia and spatial systems for the development
of a comprehensive tourism planning and promotional system).

GIs and eco-systems
management in the Caribbean

1992. Study funded by CIDA under the starter study program to explore
the potential of using GIs as an aid to sustainable development and
ecosystems management in the Caribbean.

GIs in Marine

Sea Technology,
1991. Published article on a new digital environmental Information Atlas
and distributed decision support system for resource managers and researchers.
(Gulf of Maine GIs Database Aids Oceanographers, Resource Managers.
Sea Technology, November 1991).

in Education

in Education
, November 1991. Paper discusses potential educational
uses of GIs, particularly in the area of environmental studies. (Computer
Software for Environmental Studies, )

Computer Distribution
in the Maritimes

1988. Study to classified the systems professionals in the Maritimes.
Reviewed the cost structure of distribution in Canada and in the Maritimes.
Evaluated the potential for computer assembly and distribution in the

Large Scale
Systems Automation

1982. Project
study, systems design and co-ordination for the conversion to an automated
on line invoicing and inventory system within a large multi-national organisation.
Conducted concurrently with Masters of Computer Science programme.

Multi-Branch transactions

1979. A concept
for Electronic Document Interchange developed for Anixter International.
This was later adopted and widely publicised by IBM.

Document Management System (EDMS)

1986. Evaluated
aspects of the emerging technologies in Image capture, laser disks, CD-Rom
and interactive video etc. Reviewed the leading EDMS software and customer

Retail Plumbing,
“An Analyses of Supply and Demand”

1972. A follow on study to the distribution report of 1970. This focused
on the “Do It Yourself” phenomena and its impact on the plumbing
and electrical trades.

Trades Distribution Study

A private study conducted for Westburne International of the trends and
opportunities in distribution within the mechanical trades in Canada.
The one Hundred page report was circulated to all company directors and
managers and became the framework for strategic action.


1969 . A 6
month study of the Caribbean for potential Canadian investors. Study reported
on all leeward islands and covered Political and social conditions, infrastructure
and real estate. It was presented to the Board of Directors and resulted
in a modest investment in Barbados. .


�AXSES INC. 2003.