A vision for the future
Instant gratification the new mantra
Newspapers report a drastic decline in static travel advertising, as compared to the interactivity offered by the Internet.
Interactive media, delivers a live quote, customised to specific plans, times and dates, allowing accurate comparison of products in an instant.
Advertising Week reports interactivity as one of the five leading influences in brand name advertising (Advertising Week July 16, 2007).
It is no longer enough to create Awareness, Interest and Desire:
Consumers demand to know more and to be able to act on it now!.
Information must be readily available, malleable, configure-able, searchable, accessible, delivered in the right format,
at the right time, tailored to the occasion and complete.
The process of knowledge engineering is to categorise and archive information along with knowledge rules and inferences about its use, format, delivery for many applications, channels and users.
Entire enterprises are moving from static systems, to interactive media, where information, and knowledge about its use, are coupled with software to manage it, deliver it and use it.
These expert systems are dynamic and intelligent, learning with user interaction in order to tailor the content and format to the occasion. Knowledge systems apply to all aspects of a business and to all stakeholders, including global markets, global partners, suppliers, investors, customers, management and staff.