As we move rapidly into the New Year with its economic challenges, success in the tourism industry will depend in part on how adept you, the supplier, are at effective use of Internet Marketing with emphasis on Direct Business.
Please click on this link to see The
AXSES article published in the Barbados Business Authority Monday January 12th
2009 page 18.
Geeta Chatrani, owner of the Yellow Bird Hotel and South Gap Hotel can well be described as pro-active in her use of AXSES ArcRes.
"In the first three weeks we got our first booking at Yellow Bird, which covered the cost of our investment," Chatrani told BARBADOS BUSINESS AUTHORITY. "At one point over 90 per cent of our bookings came from the Internet; it's now about 70 per cent, but I have to say it's been well worth it."
Mr Colin Jordan, Managing
Director of the Dover Beach Hotel, another pro-active user of AXSES arcRes
says, "We have been able to get more booking revenue with less commission
than we did from the relationship we had with another provider, where they were
able to siphon off some of our business as well."
Quotes - Comparison - Shopping
A key Call To Action is to Book Direct. Therefore it is important that visitors can search and compare on one site rather than jumping around multiple resort sites.
An example of comparison shopping can be found by clicking on this link. http://bookingsbarbados.com/encyc/archive/arcres/resortsearch.cfm?keywords=hideaway&online=1
In order for the Cost & Compare feature to work correctly you must update your rates.
If you have not updated your rates, please do so on your arcRes account at http://arcres.com
You can also promote your special deals and offers on http://BarbadosVacationSpecials.com/
This Specials web site is
also a channel for RSS feeds, linked to hundreds of RSS sites and users.
Enhanced weather forecast: http://barbados.org/barbados-weather-forecast.htm
Barbados postcards: http://barbados.org/barbados-postcards.htm
Barbados On The Blogs: http://barbados.org/barbados-blogs.php
Social Networking: Integration with social networks like Facebook, MySpace, and more! Read more about social media
Specials widgets: http://barbados.org/barbados_apartments.php
Facebook - We are currently
developing our Facebook site. Drop by, add your comments and become a fan!
AXSES Knowledge Engineering
Tel: (246) 429 2653