helping you excel: Interactive & inovative marketing, management and productivity solution
      knowledge engineering

I n f o r m a t i o n   y o u   c a n   a c t   o n  
Tourism Marketing and Branding


arcres bookings for facebook travel

-arcResBookings &
Hotel Reservations

arcres travel marketing suites
arcRes e-commerce
and travel Marketing suites

arcRes e-commerce tops 130 million dollars (bds) in inquiries for direct business to Barbados(2009)

facebook bookings

The Interactive Brand

A brand doesn't exist on shelves—it exists in the hearts and minds of people!
.. Mahesh Murthy 2010

Your brand needs to be seen and it needs a clear hook to stand out of the crowd and connect (more on the hook and connection later, first we look at how to get seen on the Internet).

How to be seen

What is becoming increasingly important in getting good position in natural search results, is the Process. In the quest to provide the best, latest and most relivant content Search engines are looking for dynamic content that is new and interactive. Information that changes based on a query gets a high score.

Welcome to the new age of the Interactive Brand!


Links for the Interactive Brand:

Blog - The Interactive Brand - Purpose and Process

How to use Social Networking in Tourism
what is is - who it is and how to use it - a must see video!

The Social Media Hotel in NY
the art of the conversation - how to succeed and have fun

10 steps for good website design
design for the Interactive brand

How online travel agents effect your brand.
how to loose your brand interety without really trying

Your Brand and SEO Content
Content getting to first page first and staying there

Your Brand links and Process
Being Interactive

Interactive fair rates and brand Integrity
ithe nteractive process

Mahesh Murthy on Interactive Branding
wise words and sharp insights on the interactive brand.
How to start the conversation on your brand with the remark-worthy messages


AXSES Travel Marketing -


Barbados: Janelle Knight - jknight (at) | Kayelyne Burgess - kburgess (at)
Saint Lucia: Keitha "at"
Dominica: info "at"
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Helping you Excel

Tourism Development
Developing Advanced Technology for Travel Shopping, Direct Sales, Branding and Destination Marketing

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Did you Know
holidays 1999, was a first of a kind dynamic packaging system


Did you Know
AXSES Realholidays creates a physiological profile of travelers and matches them to hotels

>>> more on branding and the interactive brand see our blog