A brand doesn't
exist on shelves—it exists in the hearts and
minds of people!
.. Mahesh Murthy 2010
Your brand needs to be seen and it needs a clear
hook to stand out of the crowd and connect (more
on the hook and connection later, first we look
at how to get seen on the Internet).
How to be seen
What is becoming increasingly important in getting
good position in natural search results, is
the Process. In the quest to provide
the best, latest and most relivant content Search
engines are looking for dynamic content that
is new and interactive. Information that changes
based on a query gets a high score.