As we move rapidly into the New Year with its economic challenges, success in the tourism industry will depend in part on how adept you, the supplier, are at effective use of Internet Marketing with emphasis on Direct Business.


Some pro-active companies already receive over 50% of their business on-line.

http://BookingsStLucia.com gives the guest the opportunity to book DIRECTLY with you and does not take commission

You continue to have free listings on http://BookingsStLucia.com but this does not allow potential guests to view your official web site in order to book with you directly. I would like to suggest that you link directly from http://BookingsStLucia.com to your own web site.

Quotes - Comparison - Shopping
A key Call To Action is to Book Direct.
Therefore it's important that visitors can search and compare on the site - rather than jumping around multiple resort sites.

An example of comparison shopping can be found by clicking on this link which is under the theme Romantic Hideaways. http://bookingsstlucia.com/encyc/archive/arcres/stlucia_romance.cfm

In order for the Cost & Compare feature to work correctly you must update your rates.
Please update your rates on arcRes account at http://arcres.com. Login details sent before.

Specials
you can promote your Specials on http://BookingsStLucia.com This Specials page on htpp://BookingsStLucia.com is also a channel for RSS feeds, linked to hundreds of RSS sites and users. http://bookingsstlucia.com/encyc/carib/stlucia/stlucia-specials.cfm

Some new features that have been added to the site in the last few months:
 
Weather forecast
http://bookingsstlucia.com/encyc/carib/stlucia/stlucia-weather.cfm

Videos
http://bookingsstlucia.com/encyc/carib/stlucia/stlucia-videos.cfm


Current Projects

Maps
- We are in the process of developing extensive Google Maps for St. Lucia
Demo at: http://bookingsstlucia.com/encyc/carib/stlucia/stlucia-map.cfm

Facebook - We are currently developing a Facebook site to complement Bookings St.Lucia
Demo at http://www.facebook.com/pages/Bookings-St-Lucia-Travel-Guide/42866075846
 
RealHolidays St. Lucia - our award winning technology (dynamic packaging) is being implemented for St. Lucia http://Realholidays.com?destination=stlucia
 
BookingsStLucia.com can be found by guests searching on Google for example on the first page with:
  • St. Lucia romantic
  • St. Lucia all inclusive holiday packages
  • St Lucia custom holidays
  • Caribbean sailing accommodation
  • St Lucia sailing accommodation
  • St Lucia sailing vacations

Statistics for http://BookingsStLucia.com from August 2007 to December 2008 are at http://bookingsstlucia.com/bslstats-au07-dec08.jpg. There has been a significant increase in hits to the website with the total for the aforementioned period being 863,704.

We are convinced that you recognize the importance of working with a stable company which has been dedicate to Tourism in Caribbean for many years.


You may view the 12 awards won by AXSES tourism web sites including an international Award for Advanced Technology at http://barbados.org/awards.htm



We look forward to assisting you increase your business as we have done for nearly 300 clients in Barbados over the past 12 years.

Please see:
http://Barbados.org

http://BookingsBarbados.com

http://RealHolidays.com

http://BarbadosHolidaySpecials.com

http://BarbadosHolidayPackages.com


Best regards,


Julia Hyndman

E-Commerce Marketing
AXSES Knowledge Engineering

Tel: (246) 228 4441

Office (246) 429 2653

You are also welcome to contact Keitha Glace in St Lucia Tel: (758) 458 4020.

Email: keitha@bookingsstlucia.com