TRAVELWATCH Articles
03/16/2010
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01/22/2010 - Branding at a Crossroads Our point of view is that Hotels and Tourism Operators are getting suched into giving away their brand. Reliance on OTA is bad for brand integrity - it is important not to abdicate the responsibility of managing your own Brands and taking control of it. We have 3 realted views on this. See a short version in the newsletter #11. More detail in our blog on branding Full article Tourism Shopping Technology Magazine >> http://TourismPlatform.com 10/31/2009 - Is Expedia Good for you The debate on OTAs vs Direct heated up this week with the release new stats on shifts in the channel and the decision by Choice to quite Expedia. See our blog (below0. We have also created a detailed report on brand marketing and brand integrity. It is available as free pdf download. A printed magazine version is also available on demand at a cost of a couple of dollars. http://tourismplatform.com - click on the magazine image to order or download >> http://axses-ianclayton.blogspot.com/2009/10/otas.html 07/31/2009 - Booking-Partners - Boosts Destination Marketing! Tourism operators and Hotels team up to market each others products, Increasing destination exposure and profits >> http://booking-partners.com 07/15/2009 - Rates & Revenue Management at a Crossroads Rates And Revenue management is changing - See the latest trends and links on our Rates at a Crossroads Blog >> http://arcres.com/ecommerce-rss-specials-tourism-marketing.cfm 07/08/2009 - Computing at a CrossRoads Google has made its intentions clear. They are going to take on Microsoft with a New Operating System for the desktop. Its a bold move that will see Google's Browser (Crome) expand to managing your total computer resources. About time: Windows is a hog on resources with software that has meandered through an evolution and got lost in a maze. It was never designed for the Internet where we are spending more and more of our computing time. See our Computing CrossRoads Blog >> http://tr.im/WebOS 06/15/2009 - Google Wave - A New Cross Roads Google wave has set a new paradigm for computing. It will have far reaching implications - For the full story see our WaveBlog For a simple definition of what it is see our arcRes Social Media - What is Wave >> http://tr.im/waveblog 05/16/2009 - Facebook: Things u must know Terms that may affect you. How to set up and optimise pages/groups. How to use Facebook for tourism and travel marketing >> http://arcres.com/facebook-travel-marketing.cfm 05/13/2009 - Social Media: Tourism & Travel Marketing Who dose what and how. Which channels are best for travel marketing - tips & technology to help you compete >> http://arcres.com/Social-media-travel-marketing.cfm 05/06/2009 - e-Commerce and Travel Marketing Tools Travel e-commerce and travel marketing tools help hotels and tourism operator market and manage distribution and direct business. see our detailed blog on the state of the industry: AXSES Blog- Travel Marketing Tools arcRes Travel Marketing Suites is a world leader in making the internet work for hotel brands and tourism operators. With AXSES recently announced FaceBook bookings application it covers the entire spectrum of e-commerce from direct sales, Global Distribution and social networking: Web info on arcRes Marketing Suites: >> http://www.arcres.com/ecommerce-and-travel-marketing.cfm 04/30/2009 - Using Facebook for Travel Bookings With arcResBookings, Hotels and Tourism operators can now market using Facebook Travel Bookings. arcResBookings is the first e-commerce tourism suite for Facebook. It was developed by AXSES in Barbados, programmed by KathyLynn Ward >> http://www.arcres.com/Facebook-Travel-Bookings.cfm 04/04/2009 - The new order of the web The internet has evolved into a network, never conceived and still not defined. It is form, function, process and context that are changing and merging almost at the speed of thought. The web is now a platform for participation rather than a medium for delivery. It has a life of its own as it morphs into a new order changing how we work, engage and communicate. >>>more! 03/02/2009 - The web at a Crossroads We wrote about advertising at a Crossroads nearly a year ago, today we read about Expedia's new PassportAds, The first program of its kind in travel advertising. We wrote about Search At a Crossroads and now TripAdvisor (actually another Expedia company) launches Integrated Search. Its to be expected - The whole way we do business is shifting fundamentally. Like Philip C. Wolf, President and CEO, PhoCusWright Inc. says, its a perfect storm: MORE >>> >> http://axses-ianclayton.blogspot.com/2009/03/atacrossroads.html 02/05/2009 - SocialNet - changing how we compute! Obama has changed the way we perceive social networks like Facebook, now business are scrambling to create social Network Strategies. In this article we review its relevance and document our own attempts to come to grips with Facebook >>>more! 02/02/2009 - Distribution at a crossroads While over 80% of chain hotels get their business directly - 59% of online travel shoppers still stop at online agents (like TraveloCity) first, presumably to comparison shop. The average consumer makes 12 searches and visits 22 sites before they book (Uptake June, 2008). To be found you need to be seen. >>>more! 10/27/2008 - Destination Marketing at a Crossroads Today the traveler is overwhelmed with armchair choices. Travelers will look at several sites, consult friends and agents, read reviews on social sites, check airlines and look for the best value. Back and forth, they go looking at maybe a dozen sites. Much of what they see is lost and forgotten. In This article, we examine ways to keep them coming backk to the destination site! >>>more! 10/21/2008 - Travel Search at a Crossroads Global Distribution Systems, Social Networking, Local Knowledge, Vertical Search and Meta Search are encroaching on the traditional search territory. Meta search travel sites like Kayak, offer better search for travel. Social networks and consumer sites like TripAdvisor, are improving the travel experience by offering relevant unbiased advice, much favored over paid search results. >>>more! 07/29/2008 - Advertising at a Crossroads Technology is fusing! advertisements are being fused with shopping, searching and buying at a furious pace. This is the first of a series about the new fusion and its effect on marketing! >>>more! 07/29/2008 - Who is the Supplier Who is the supplier of travel It worries me that many of our small hotel and tourism customers, do not perceive themselves as suppliers. They often see themselves as a product, supplied to the market by middlemen. Nothing is further from the truth. The tourism operator and hotel owner is the supplier of rooms and of an experience. Together these make up the core product >>>more! 07/28/2008 - Travelwatch intro Travel Watch Over the next few weeks I will be laying out our view of what we, at AXSES, think is in store for travel marketing on the Internet, what works and why. Our vision is tempered by current research, the opinions of people in the business and our own experience. It is an optimistic view, one that holds that the Internet is drastically changing marketing to >>>more! |
TravelWatchnews.com
Branding at a CrossroadsIs Expedia Good for you
Booking-Partners - Boosts Destination Marketing!
Rates & Revenue Management at a Crossroads
Computing at a CrossRoads
Google Wave - A New Cross Roads
Facebook: Things u must know
Social Media: Tourism & Travel Marketing
e-Commerce and Travel Marketing Tools
Using Facebook for Travel Bookings
The new order of the web
The web at a Crossroads
SocialNet - changing how we compute!
Distribution at a crossroads
Destination Marketing at a Crossroads
Travel Search at a Crossroads
Advertising at a Crossroads
Who is the Supplier
Travelwatch intro
List All >>>
Research Articles
EU Social | Social travel 2010 | TravelPort consolidates GDS | Hotel Prices Fall | Google Comparison-ads | Future is service! (Amadeus) | Stickiness needed | Rein in tripadvisor | 2010 Trends - CNN - USAToday | The GDS powerhouse | Marketing @Crossroads2 | Google in 5 years | Is Expedia good for you | Google's Profits up | TripReviews Down | Google FlatRate-ads | Rates Channels vs.Direct | Social use soars | NonBooking sites gain share | Google Ads Down | Google Ads Mobile | Agent on the rise | WebDesign key to bookings | Recovery delayed | Hotels move to Clouds | UserReviews top use on SocialMedia | OnlineAgents: Marketing channel | SEO & Social Responsibility | Travel Stuck inWeb1.0 | Kayak on Web2 | SocialMedia- mania or mainstream | Travel 11%down in 09 | Search up in 09 | Hospitality Report 09-Q1 | Twitter Marketing | Best Travel Tweeters | 5 yrs of LeanTimes | Paid Search Declines | UK users go Social | Expedia Looses less | Prepairing for the upturn | Social Brands | SocialNet Beats Email | New travel Search Era | Are SocialNets Changing the world | TripAdvsior Search | Expedia AdsPassport | @Crossroads revisited | SocialMedia-Myths(Feb 09) | Bargains push Priceline up | OnLine Travel Trafic Falls 08 Strategies for downturn08 | Expedia analytics | Trends: Amedeus 08 | A simpler web Distribution trends08 | Hotels Top Search | Hitwise Search trends| Google Travel Plans | Search' Branded | MerchantModel Decline | Gds/Airlines | Google Clicks decline | TripAdvisor soars | Virtical Search | Social Network | web3-semanticweb | New 5Ps of Marketing | GDS on rise | e-distribution | digital relationships |
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