Now for the first time advertisers will have interactive advertisements that allow travelers to get an immediate quote and to reserve or book a holiday package, including air, online, on almost every advertisement and listing on Barbados.org.

This new interactivity means that travelers will now be able to click a button on the advertisement itself and make a booking directly with the hotel right there and then.

This facility significantly enhances the Direct e-commerce bookings that have been a feature of the AXSES solution and travel sites, like Barbados.org, for the past 12 years.

Typically marketing services that include quotes and booking are available via middlemen channels such as Expedia, which take 18-30% of every sale.

Ian Clayton, CEO of AXSES says. 'The trend is clear. The Internet is revolutionizing marketing with more and more travelers choosing to go to the suppliers' website and book direct rather than with a middleman. Travelers say the feel they have more control working with the supplier directly. Of course, they expect rates and services to be comparable.

AXSES is making sure that Barbados tourism suppliers have the tools to to marketed their brands directly and to manage distribution.

This new bookable ads feature is offered free to all Barbados.org advertisers who are also using arcRes for managing rates and content on Channels or as their own website booking engine.

See our online TravelwatchNews.com for full details and research Advertising at a Crossroads

see bookable maps and bookable ads bookable ads webinfo advertising at crossroads

live examples

http://www.barbados.org/stlaw-accommodation.htm - example of classification list
http://www.barbados.org/hotsites.htm - - feature http://www.barbados.org/surfing.htm - - - banner/body text box http://www.barbados.org/maps